Profiling

Whether you sell your products and services to Consumers or Businesses, it is important to know as much as possible about who buys them.

For instance, a profile of your consumer database may reveal that 15% of your customers come from one particular category and that 5% come from another. However, by creating an index against which to measure penetration, it may be that the major reason you have 15% in one category is that there are so many consumers in that category. The index may reveal that the 5% sales category did in fact provide a far higher penetration within its far smaller group. By acquiring this knowledge, we can find you the highest index categories and thus make your targeting much more cost effective.

In much the same way, Businesses can be profiled and targeted. The distinct advantage of the profiling technique is that it can be used to target those types who bring you most of your work. This can be measured by the level of turnover or profit, thus your targeting efforts are geared to bring you the best returns.

What difference can Nite mean to you?

• Professionally presented profiling.
• Acquisition of targets.
• Full Project Management.