Territory & sales analysis

If your business involves dealerships/ depots/locations etc where measurement of performance is important, our Territory and Sales Analysis will benefit you greatly.

For example, you may manage a number of Garages or Take-Aways or Pubs/Clubs etc and it is important for you to know the catchment area for each. This may be that you want to mail or door drop to the households within their defined area, or to assess the penetration level set against the population. We can provide you with that knowledge, with territory or thematic mapping and graphical reporting. We can plot your sales, year on year to demonstrate changes in performance and to show the impact of marketing campaigns.

Many companies do not know where they get their business from! They may know that they sell into Hull, York and Leeds for instance, but do they know where their penetration is most effective – and why? Where are their competitors – what type of people live in the area etc? All these questions and more can be answered with our Territory and Sales Analysis systems.

What difference can Nite mean to you?

• Plot and compare your sales on detailed maps.
• Plot your competitors' locations.
• Define your sales area/s.
• Identify strong/weak areas.
• Identify potential.
• Produce data for your website – if you have multiple outlets, let your customers know where their nearest outlet is.
• Use sales area information to demonstrate to location managers where their sales should be coming from.